MATTHEW CALVIN
Matthew Calvin is a demi-fine jewellery brand based in the UK. Matthew Calvin came to us to refresh the identity of the brand, firming up what he had and developing areas of need. Working with Olivia from The Launch Package we held a brand discovery session deep diving into the brand and customer. We created a brand audit which looked at competitors and his current messaging, from here we developed a brand strategy giving guidance on brand concept, key messaging and how to elevate the brand through colours, textures, typography and layouts.
Alongside the visuals and messaging, Olivia created an Instagram strategy with content pillars and recurring posts that related back to the key brand messages. We designed the templates to fit the new identity.
Brand Identity. Website design. Social guidelines. Marketing Assets.
“I've really enjoyed working with Niketa on our branding and social strategy. She listened carefully to what we wanted to achieve and I'm delighted with the results. We now have a definite set of branding guidelines that we can look to for reference going forwards which will be very useful. Niketa also created a social media strategy that we can now work to, comfortably knowing it echoes our branding and tone of voice. Niketa's work is well thought-out and logically presented. She streamlined and enhanced what we already had into a stronger brand identity and implemented it beautifully across our website and printed material templates."
MATTHEW CALVIN
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