BOND
BOND is an independent boutique hair salon situated in the heart of East London. It’s audience includes discerning, cultured, working women who want to spend time in an inspiring environment with the best service. Working with founder Ursula Moore, we learned more about her personal taste in art, music and interiors, and used this to inform the look and feel of the brand. The logo was inspired by the outside of the salon — an old industrial window in the shape of a B & O. We used this as a starting point to create a design that was reflective of the salon’s service: chic and progressive.
Visual identity. Social Guidelines. Website Design. Marketing Assets. Print Design.
"Working with Niketa has made a huge impact on my business. The branding has helped define and draw in the type of client we are wanting to appeal to. Having done the whole package with Niketa from the logo, all the print and to the website it has made our image look seamless, professional and high end.
Niketa was very patient and an excellent listener, who made me feel very comfortable. She struck a very good balance of sharing her ideas and listening to my ideas while still driving the process steadily forward. It was a really fun part of starting my business and loved the results which embodies the spirit of the company."
URSULA, BOND
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